The primary challenge was to transform the highly technical and text-heavy content from the existing book format into an engaging, easy-to-digest digital format. The goal was to ensure that the learners could internalize marketing concepts effectively, even if they were already familiar with the material from previous classroom sessions. Specifically, the content needed to be:
- Digitized efficiently while maintaining the depth of the original material.
- Presented in a visually engaging and interactive manner to enhance comprehension and retention.
- Made accessible to learners across various locations, reducing the dependency on physical classrooms.
